Losing Your Prime Badge Could Crush Your Margins. Here’s How to Protect It — and Your Bottom Line
You’ve worked hard to earn your Prime badge. Now you’re working even harder to keep it.
If you’re a Seller Fulfilled Prime (SFP) business, you already know the stakes. That badge isn’t just a nice-to-have — it’s a revenue engine. One that drives visibility, trust, and conversions. But with Amazon’s evolving performance standards, even one late delivery or disputed claim can jeopardize your eligibility.
And here’s the reality: Amazon keeps raising the bar.
According to Amazon’s latest SFP performance updates, sellers are expected to meet one- and two-day delivery promises with a 99% on-time rate, maintain less than 1.5% late shipment rate, and ensure 99% valid tracking rate. These aren’t targets — they’re thresholds. Miss them, and you're out.
Are you feeling the pain?
You’re accountable for courier mistakes — but you can’t control them.
Even if the error lies with your delivery partner, Amazon holds you responsible. A missed SLA, a tracking error, a single negative review — and your metrics take a hit.Admin is eating your time. Filing a claim with your courier can take 30–45 minutes per parcel. Multiply that by hundreds or thousands of shipments a month? It’s unsustainable — especially when delays could get your account suspended.
You’re losing money you don’t even see. From undetected misbillings to unclaimed losses and missed refunds, your logistics operation is leaking revenue. And because much of it happens in spreadsheets or opaque courier portals, you don’t know what you don’t know.
One bad month can cost you everything. Get flagged for poor performance, and your badge — and all the sales that come with it — could be gone. Just like that. No warning. No appeal.
This isn’t just stress. It's an existential risk for high-performing SFP businesses.
This is where Anansi steps in — as the infrastructure layer built to protect Prime-eligible sellers from last-mile risk with our unique combination of insurance, automation and data.
We help SFP sellers meet Amazon’s standards at scale, without burning out teams or bleeding money on avoidable issues.
Here’s how:
🚀Protect your Prime badge — with built-in accountability
Every shipment is tracked, verified, and benchmarked. We integrate directly with over 1,200 couriers and Amazon’s own systems, so you always know what happened, when, and who’s responsible.
🚀Automate claims and recover lost revenue — fast
Stop wasting 45 minutes filing a single claim. With Anansi, most claims take under a minute — with a 98% success rate. That’s more cash back, less manual work, and zero chaos.
🚀Spot risks before they cost you
With real-time SLA monitoring, we flag missed deliveries, delays, and cost anomalies before they affect your eligibility or trigger customer complaints.
🚀Keep margins healthy — even when volume spikes
By catching underreported losses, missed refunds, and courier errors early, Anansi puts money back where it belongs — your bottom line. And with 60% reduction in claim costs on average, the numbers add up fast.
Don’t Let One Delivery Derail Your Business
Amazon isn’t going to lower its standards. If anything, pressure on SFP sellers will only rise as customer expectations and Prime penetration grow.
But with the right infrastructure in place, you don’t have to play defense.
You can operate with confidence, protect your badge — and scale like a true Prime player.
Let Anansi give you the control, clarity, and protection your operation needs.
No firefighting. No guesswork. Just a logistics engine that performs like Prime demands.
