When Tariffs Hit the Bottom Line: How UK eCommerce Brands Can Stay Profitable in a Shifting Landscape
It started with a headline. Then a phone call from your courier.
Now, it’s in your margins.
The new tariffs—10%, 25%, even higher on key categories—are on the cards, and they’re already sending shockwaves through UK eCommerce. Whether you import components, ship to the U.S., or rely on third-party logistics to fulfil orders, you're probably feeling the pinch.
Stock costs more. Packaging costs more. Delivery costs more.
But here’s the real kicker: your customers still expect free, fast, and flawless delivery.
When the last mile is already expensive, the pressure has intensified.
You’re juggling cost hikes with customer expectations that haven’t budged. Worse, the very systems designed to keep your logistics flowing—claims processes, invoice reconciliation, courier partnerships—weren’t built to flex with this kind of pressure.
You’re probably facing one (or more) of these issues right now:
Your invoice reconciliation process still lives in spreadsheets, and every tariff-driven surcharge or misbilling adds another rabbit hole to chase.
Claims for lost or damaged shipments take weeks to resolve. Meanwhile, your CS team is firefighting to keep customer trust intact.
You’re spotting rising return rates, more delivery failures, and strange gaps in your data—but no time to investigate.
Your cash flow is feeling the crunch. Some couriers take months to reimburse. And now, you’re absorbing higher costs upfront, waiting even longer to get money back.
Tariffs didn’t just increase costs. They exposed inefficiencies, amplified risks, and put even more weight on the part of your operation that was already the most fragile: the last mile.
And with tariffs adding complexity, fraud is harder to spot, revenue leaks are harder to plug, and scaling without spiralling into chaos feels like a pipe dream.
Now imagine this:
Your operations team isn’t chasing invoice errors anymore—because discrepancies are automatically flagged and corrected.
Your claims process doesn’t take 45 minutes—it takes one.
Your logistics partners are held to clear, tracked SLAs, and you know in real time when a courier is underperforming.
Your cash flow isn’t stuck in limbo—you’re reimbursed weekly, not quarterly.
And that constant anxiety about revenue slipping through the cracks? Replaced by clear insights and full control.
This is what Anansi was built for.
The Anansi Accountability Platform brings together automation, regulated shipping insurance, and fraud analytics—specifically to help eCommerce and last-mile logistics teams stay profitable, efficient, and in control under pressure.
When tariffs shift the rules, Anansi ensures your operation still performs.
Here’s how:
Recover lost revenue: Identify invoice errors, catch overcharges, and secure refunds automatically.
Protect against losses: Get insured cover up to £100k for loss or damage in the last mile—with a 98% claims success rate.
Automate the pain away: Replace 90% of the admin time on claims and reconciliation with real-time automation.
See what matters: Monitor SLA performance, courier reliability, and risk in a single, clear dashboard.
Stop revenue leaks before they hurt: Spot fraud trends and underperformance before they become losses.
Whether you’re a fast-scaling marketplace, 3PL or a growing DTC brand, the game has changed. But with Anansi, you’re not reacting to tariff turbulence—you’re building resilience around it.
The takeaway?
You can’t control the tariffs. But you can control how your business responds.
And if the last mile is your final customer touchpoint, it should be your strongest.
Let Anansi help you turn tariff chaos into logistics clarity—so you can protect your margins, delight your customers, and keep growing.
